Hi!
If you were to try and sum up Adventure Spec in three words, what would they be?
Easy.
Light Is Right.
How about a full sentence?
Lightweight outdoors gear for adventure motorcyclists.
How about a whole magazine?
Earlier this year we embarked on a challenge to get better at understanding who we are, what we do, who we do it for, and how we talk about our story.
It was quite a challenge, but with the help of super talented Andy Garside (who also designs Sideburn Magazine), we produced a wonderful one off Adventure Spec Magazine.
We also took everything from the mag and built a whole new section of our website to help tell the Adventure Spec story.
From how we came to be, our early years working with Graham Jarvis and Lyndon Poskitt, the birth of the Trans Euro Trail, right through to the technology in our gear that keeps you safe and comfortable.
It’s not a short read, definitely longer than three words, but if you have a little time and want to dive deeper into the Adventure Spec story go take a look here.
🤓
Greg Villalobos